The Search engine marketing Game-plan Diagram

Valuable content and an outstanding website are crucial to PR and marketing, but so are strategies that get consumers to click. Search engine marketing, recognized as paid search or pay-per-click, helps companies attract consumer attention and … [Read more...]

Landing Pages Tips That Convert

What goes into a successful landing pages: 1. Create Landing Pages for the Different Stages of the Sales Cycle The same offers and content won’t be relevant to all your leads. Consider what someone who just discovered your company would be … [Read more...]

Organic Search Drives 51% Of Traffic and Social Only 5%

A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down … [Read more...]

Consumer Change Brings Ad Opportunities

The glaring changes that have taken place over the past six years are becoming ever more apparent every day within real estate as the industry continues its path of recovery. One of the biggest changes that’s taken place is the shift from the … [Read more...]

Landing Page Fixes and Upgrades

Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing … [Read more...]

What is Bounce Rate

Bounce rate is the percentage of visits that go only one page before exiting a site. These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. Clicks the back button Closes … [Read more...]

What is A/B Testing?

A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines … [Read more...]