You’re ready for the world to know what you’re all about. How you're different; approachable, alluring, easy-on-the-eyes. This is your digital strategy, not your dating profile, yet courting a customer is a lot like getting a date, both require effort and contact. We want to attract the right match and have them come back for more. Eventually, pick us as their … [Read more...] about Dating and Digital Strategy
SEO
Content Curation Tips For Your Website
Make sure that your content portrays your ability to [portray the problems] of your customers and how [your product solves] the problems. Include landing pages with specific content personalized for each persona. Audience Personas include Location, Age, Income, Interests, Issues and Spending Habits. Create a niche community around your audience personas using content to … [Read more...] about Content Curation Tips For Your Website
How a Local Business Can Improve SEO
The first step is to find the right keywords that customers use to find you. Fortunately, Google is getting much smarter about understanding how terms can relate to one another. The most valuable thing you can do for your local business is create a reasonable amount of high quality content. In today’s environment, content is critical for both visitors and search … [Read more...] about How a Local Business Can Improve SEO
Google Maps Easy to Spam
Google invests significant money and man-power to fight system abuse related to Google Maps. While they are getting closer, Google Maps seems to need some more anti-spam work done. Other SEO’s mentioned they know people who claim they can create listings in any city, and by any business name, so we know the following: The spammer needs to have control over the phone … [Read more...] about Google Maps Easy to Spam
Organic Search Drives 51% Of Traffic and Social Only 5%
A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry.According to the study, organic search traffic accounted for 73 … [Read more...] about Organic Search Drives 51% Of Traffic and Social Only 5%