Dating and Digital Strategy

You’re ready for the world to know what you’re all about. How you’re different; approachable,  alluring, easy-on-the-eyes.
  • This is your digital strategy, not your dating profile, yet courting a customer is a lot like getting a date, both require effort and contact.
  • We want to attract the right match and have them come back for more.
  • Eventually, pick us as their best-friend-forever (BFF) by subscribing to our newsletter or following us on social media.
A Few Rules for success:
  1. Know your audience and who you’re attracting
    A Call to Action can identify your target, show why they’re interested and what they’re looking for, just ask. You, in turn, can provide the right incentives to spark a conversation. Refine your pictures to attract the right crowd.
  2. Take interest in the others person’s needs
    Don’t just talk about yourself. Mention what value you offer, but remember your audience wants to see how you can benefit them. Your blog can help describe how you are “a great value” “worthy of pursuit and effort.”
  3. Don’t be desperate or needy
    Few like desperation, if they don’t call back, move on. Court your scene by engaging on social media.
  4. Listen with understanding
    We all want to be understood, listen to what they say; feel the sentiment on topics. Focus on what matters most and make more love, connections.
How to look your best on a web-cam:
Michael Stuart, 1stonlinetech

Content Curation Tips For Your Website

Make sure that your content portrays your ability to [portray the problems] of your customers and how [your product solves] the problems. Include landing pages with specific content personalized for each persona.

Audience Personas include Location, Age, Income, Interests, Issues and Spending Habits. Create a niche community around your audience personas using content to attract and keep more customers.

content-curation-tips

source: www.mishukdas.com/4-expert-content-curation-tips

 

How a Local Business Can Improve SEO

The first step is to find the right keywords that customers use to find you. Fortunately, Google is getting much smarter about understanding how terms can relate to one another.

Keywords

The most valuable thing you can do for your local business is create a reasonable amount of high quality content. In today’s environment, content is critical for both visitors and search engines.You’ll also want to get the most out of your Contact page, which for a local business is often the second most important page on your site, after your home page.

  • If at all possible, use your physical address rather than a P.O. Box., so that Google will be able to list your actual location in their various business tools.
  •  Information about your staff is also useful, both for your customers and for the search engines.

The top Steps that every local business should put into practice:

  1. Research your keywords
  2. Optimize your site and content
  3. Get your business on Google Local
  4. Create or claim your local listings
  5. Be consistent
  6. 6. Ask for genuine reviews
  7. Optimize your social profiles
  8. Local outreach
  9. Go mobile
  10. Analyze and monitor your results

Google Places for Business and Local Google+ pages.
Google Places for Business was developed to control what information is displayed by Google in Google Search and Google Maps, so you can be found more easily by potential customers.

  • This helps you make sure that your customers have the right information about your local business, such as your opening hours, address, and contact information.
  • Local Google+ pages can help you communicate with your customers and allow you to get more exposure. They add social interaction to your listing, and help you create a two-way path of communication with your customers by responding to reviews and creating post updates for your customers.
  •  You can also upgrade an existing business listing to a Local Google+ page.
  •  This can definitely be a bit confusing, so you may want to read more about combining Google Places and your Local Google + page.

 Local directories or review websites – create or claim all listings for your business.

  •  Each listing will represent a citation, and citations are an important component used in the ranking algorithm by Google and other search engines.

It’s important to also create a listing on Bing, Yahoo Local, and other local directories.

  •  Just enter your business name and ZIP code to find your business.
  • Neither Google nor Bing like inconsistent listings of your business online, and inconsistency can negatively your impact presence.
  •  Use the same details on your site, on your social media profiles, and on local directories or review sites

Ask the customers you’ve served to leave a genuine review on your Google+ local page, Yelp, or wherever service they prefer.

Make sure that your Facebook page is listed as a local business, so that people can check in at your location.

  •  When people visit your business, they can check in on Facebook. If they can’t find your Facebook page on their phone, a Facebook Place is automatically created.
  • A great way to drive attention to your local business is to get other people to talk about and link to you.

On a weekly basis you can also glance over the impressions and clicks of your keywords in Google Webmaster Tools.

Via: copyblogger.com/local-seo/

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Google Maps Easy to Spam

Google invests significant money and man-power to fight system abuse related to Google Maps.

cia_map

CIA MAP

While they are getting closer, Google Maps seems to need some more anti-spam work done.

Other SEO’s mentioned they know people who claim they can create listings in any city, and by any business name, so we know the following:

  • The spammer needs to have control over the phone number
  • The spammer chooses herself the exact location of the listing
  • This tactic was for sale at $3,000

Based on the information:

  1.  Start by creating a brand-new Google account
  2.  Then go to Google Map Maker, and add a new Place
  3.  Receive the call from the Google Maps’ business information verification phone number
  4.   Two minutes after the call, the listing is live, on Map Maker and on Maps
  5.  Go to the listing’s Google+ page and claimed it

Why post this publicly? 
To get Google to stop allowing spam on Google Maps.

Organic Search Drives 51% Of Traffic and Social Only 5%

A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).

Traffic Sources:BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry.According to the study, organic search traffic accounted for 73 percent of all traffic to business services site, more than a 20 percent jump from the 51 percent when evaluating organic search across all sites.The business services sector also received the least amount of traffic from display, email and referred compared to the other industries, gaining less than 20 percent of its traffic from the three sources combined.

Web Traffic Sources by Industry:When comparing the ratio of traffic to revenue, things equal out a bit more, with display, email and referred sources capturing a larger share of revenue than organic for the media and entertainment industry.

Revenue Per Traffic Source by Industry: 

Source: brightedge.com/resources/content-optimization

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Google Announces the End of Author Photos in Search

Google is dropping authorship photos from most search results.

 Up until now, if you verified your authorship through Google+, and Google choose to display it, you might have seen your author photo displayed in Google search results. This included both your author photo and your Google circle count.

Going forward, Google plans to only display the author’s name in the search snippet, dropping the photo and the circle count.

Google News

Google News (Photo credit: Wikipedia)

Google News

  • In this case, Google’s plans show them adding a small author photo next to Google News snippets, in addition to a larger news photo snippet. We’re not sure how authorship in Google News will display in mobile results.
  • Critics argue that the one thing that will actually become more visible as a result of this change will be Google’s ads at the top and sides of the page.

Despite this very visual change in Google search results, several things are not changing:

  1. “Google Authorship continues. Qualifying authors will still get a byline on search results, so Google hasn’t abandoned it.”
  2. Authors’ names still appear in search results Your rankings don’t change You must still verify authorship for enhanced snippets

 If Google begins to incorporate more “Author Rank” signals into its search algorithm, establishing yourself as a trusted authority now could pay off big down the road.   At this point, it’s hard to say exactly where the future of authorship lies, especially given the unknown future of Google+ itself.

Google Tag Manager Guide

Google

Google

While Google Tag Manager is available now to anyone looking to sign up, some potential adopters are hesitant to implement the product until they find answers about how they can test whether the product is working appropriately for their site.

The product is very robust from a technical standpoint – in my testing and troubleshooting, it works exactly as it should. It’s an elegant and lightweight solution for tagging your site. With that said, like any new program coming out of a stealth alpha release, the interface for the program, ease of troubleshooting and the way you mark up your pages quality assurance is not clear today as it will be months from now.

Google Tag Manager requires an intermediate to advanced understand of coding in JavaScript, knowledge of how http headers are sent to servers and the installation of browser extensions to verify that everything is working as intended.

Fortunately, there are not only resources available from Google, but also several tools for your browser that allow you to debug and troubleshoot your installation.

5 methods that you can use to make your life easier as you implement Google Tag Manger.

  1. Write Good Code and Validate Your JavaScript
  2. Use Google Tag Manager’s Preview Link to debug in Firefox with Firebug
  3. Use the Google Chrome Browser’s Developer Tools
  4. Understand the Benefits and Drawbacks of Other Debugging Tools
  5. Implement a tag on your site with Google Analytics, and then view your real time reporting in GA to make sure your tags are firing properly

There’s one more option that I recommend to get the answers that you need, and that is the Real Time analytics feature in Google Analytics. When it comes to getting a grip on all of the JavaScript on your site, you can do one of the following:

  1. Ignore the Problem
  2. Build New
  3. Use a Pre-Built Tag Manager
  4. Hire a Professional

The biggest advantage for Google Tag Manager may be its price point being a free product, as well as its seamless integration with other Google products requiring tags.

What Google Tag Manager likely will not be able to help with at this point is for a Do It Yourself implementation. For those types of installations it is likely best to use a paid solution that offers technical support, training programs and ongoing maintenance contracts. There are many great vendors in this space that should receive due credit for their quality solutions, so if you have any tag management solutions that you recommend, please feel free to bring it up in the comments section.

Via: http://www.jeffalytics.com/google-tag-manager-troubleshooting/

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How to Build a Smart Inbound Marketing Strategy

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Marketers the world over know how important inbound marketing has become over the last few years.

What do you need for a decent marketing plan? Three things: a budget, resources, and reporting measures. What else? If you’re serious about marketing, which I hope you are, you’ll also need to hire a loyal marketing professional.

Build a Marketing Foundation

  1. Create a keyword list. Use tools like Google AdWords Keyword Planner to gain additional insight into which keywords and phrases related to your business.
  2. Figure out EXACTLY who your buyers are. Knowing who your buyers and potential customers are is the first step toward marketing to them.  You need to know what makes them tick. Try creating a buyer persona, i.e., a fictional character that represents your ideal customer.
  3. Identify your marketing goals. One of the biggest mistakes people make when they set up an inbound marketing strategy is that they forget to set goals. It’s about figuring out where you’re at and consistently making sure you’re moving forward.
  4. Narrow down a content strategy. Don’t just give this step lip service. Do your research, and decide which types of content will best serve what you and your business have to offer.
  5. Develop a company blog. Here’s where all the parts start to come together. Use  your keyword list, keep your target market in mind, along with your goals and content strategy  and start writing.

Great blogs help your website rank higher in search engine results. Blog articles give you something real, that you own, to share on social media.

Source: How to Build a Smart Inbound Marketing Strategy

SEO Insight On Google’s New Algorithm

Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New AlgorithmHummingbird is a definite expansion of Google’s semantic capability evident at the search interface level that reveals, significantly, two things, said David Amerland, search engine expert and author of Google Semantic Search.

  • First, Google has increased its ability to deal with complex search queries which means that it also has got better at indexing entities in Web documents.
  • Second, it has got a lot better at relationally linking search queries and Web documents which means that its Knowledge Graph must be considerably enriched.

Amerland goes on to explain how Google’s move toward semantic search will benefit SEO practices:

He emphasizes the importance of content not being left in isolation, but instead shared across social networks via identified influencers.

“This is not something that can or will happen at the drop of a hat,” said Amerland, “It requires time and commitment to building a relationship with influencers and sharing with them content that is of real value to their network.” Quick SEO, according to Amerland, “Is now firmly in the past.”

Unlike Google’s Penguin and Panda updates to its existing algorithm, Hummingbird is a complete replacement.

Google’s search chief Amit Singhal told Danny Sullivan that Hummingbird represents the first time since 2001 a Google algorithm has been so dramatically rewritten.

Social Media Optimization (SMO) Is The New SEO

SEO includes Social Media signals these days.
Social Media Optimization (SMO) Is The New SEO
The concept of SMO has been kicked around for a while, but much like SEO it’s always been kind of a gray area, a moving target. How do you optimize what people are sharing on Facebook and Twitter, and Google+?

How do you control what people see when they share your content on Social Networks?

The good news is, there are a whole bunch of ways you can optimize your content and control how people share and interact with your content on Social Media. The bad news is, there are a whole bunch of tags you need to utilize to optimize your content for SMO.

Since Facebook and LinkedIn rely on the Open Graph protocol, and Twitter offers meta tags, and Google+ would like you to use semantic microdata markup.

  • You can control the images, titles and texts that people share so you know exactly what message will be conveyed to social networks when your blog post, product page, or whatever gets shared.
  • And what about Twitter cards?
  • And especially Google+ Authorship?

You do know how to get your little face next to your blog post in search results?

Read more: Social Media Optimization