Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content.

  • Stop Using Text, Start Showing. …
  • Use High-Quality Stock Photography. …
  • Recycle Your Evergreen Content into Infographics. …
  • Share Customer Testimonials & Reviews. …
  • Search Visual Trends on Pinterest. …
  • Host Contests & Surveys.

Content marketing plays a big role in social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media:

  1. Goals
  2. Target audience
  3. Product preview
  4. Communication
  5. Plans

In order to succeed in social media campaigns or marketing, the first thing you have to do is to set your goals or objectives. What do you want to achieve? Who is your target audience? How many people are you targeting? When is your deadline? When you have set your goals and targeted audience, from there, social media starts taking place. On social media, you can start taking notes of those people who seem to be your perfect criteria for your target audience.

Once you get the perfect idea about who your target audience will be, you can start previewing your products and categorizing them into some parts that depend on your target audience’s age, gender, or locations. From that, you can plan strategies on how to approach your target audience and communicate with them.

Communication needs strategies because how you deliver a message to your target audience will define what their response will be. With social media combined with strategic planning, you can communicate better with your target audience, your existing customers and even with your potential customers.

After maintaining good communication with your audience, you can start making marketing plans. Marketing plan here means that you create a content plan and test it first. In case it does not work out, you try to create solutions based on the problems or things that lack in that content plan. Then re-create the whole plan with new strategies, before executing it on social media. Good combination of content marketing and social media can be the key to great marketing strategies for the future.

When you combine content marketing with social media, you have to be focused on these objectives in mind:

  • Help your target audience understand your products or services better
  • Entertain your target audience with your interesting content
  • Educate your target audience on new trends and best practices
  • Tell your target audience about the challenge of the current situation
  • Convince your target audience to buy your products or use your services and tell them why they need it



9 Things You Can Do to Boost Twitter Performance

1. Freshen up the bio


Treat your twitter profile like a SEO booster.

2. Update the profile picture

Tip: The recommended dimensions for a bio image is 400×400 pixels.

3. Create a custom header image

Tip: The recommended dimensions for header image is 1500×500 pixels.

4. Organize followers with lists

Truthfully, I have not mastered this one yet. It is one of the things I know I should do to help me scroll through tweets in a more organized and efficient manner.

5. Follow customers and influencers

Rule of thumb, follow to be followed.

6. Review analytics and make adjustments

Use the data Twitter provides to make adjustments to your content and posting schedule.

7. Pin a Tweet

Could a Tweet use a bit of a boost? Want new followers to see a particular Tweet? Pinning a Tweet allows you to position a static Tweet at the top of your Twitter feed.

8. Discover new content

Follow the Twitter account called @MagicRecs.

9. Test new features

Twitter has made it super easy to Tweet short videos through an app called Periscope. Periscope is an app that lets you share and experience live video from your mobile phone.


Work Hard to Create Great Content

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.

  • Content marketing creates brand loyalty by engaging current customers and attracting new ones.
  • It gives your company a voice and positions your brand as the expert in your field.
  • Producing great content increases sales and customer referrals and offers a strong ROI (return on investment).
  • It’s a time-tested marketing method that consistently increases the value of your brand.

10 ways to get more readers 
1.Post good content regularly 2.Make your posts shareable 3.Use content curation tools 4.Accept guest posts 5.SEO 6.Edit and proofread before you publish 7.Link building 8.Email marketing 9.Break up long posts 10.Use social media



How to Initiate a Conversation on LinkedIn

256px-linkedin_icon-svgTo initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps:

  1. Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual.

  2. Provide Value. By doing your homework, you’re set up to create a message that is valuable to your prospect. Get your point across in a concise and captivating way.

  3. Stand Out. With waves of messages come waves of monotony, and prospects will be drawn to inquiries that stand out from the crowd. Make your message both unique and interesting.

Knowing how to initiate a conversation with a prospect that is both engaging and unique can create lasting, profitable relationships!


Strategies for Boring Brands

GroundSwell_The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not.

  • If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can use to attract attention.
  • Boring brands have the same opportunity as everyone to share information that improves customers’ lives or helps them to do their jobs better.
  • This content strategy established Roberts and Durkee as the expert in Chinese drywall problems and resulted in tremendous business opportunities for the firm.

Forrester Research Analyst and co-author of Groundswell, recommends that boring brands encourage people to talk–even if it isn’t about the brand itself.

Read more at 5 Content Strategies for Boring Brands


Michael-Stuart (Photo credit: MichaelAlanStuart)

Ways to Engage Your Social Media Influencers

A segment of a social network

A segment of a social network (Photo credit: Wikipedia)

4 Ways to find those who could influence for your brand

  • Talk to your sales side
    Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key stakeholders within these organizations may be the right route to gain both influencers and advocates.
  • Industry Analysts
    Though you may not wish to openly engage with industry analysts in the social space, understanding who’s listening to their social channels may give you a pool of people that are interested in understanding your industry more.
  • Industry Experts
    Industry experts are people who have tons of experience in your industry. They might be the people your company has been trying to hire for a top-level position or whom your organization sees as thought leaders. They are likely strong, knowledgeable voices.
  • Industry Publications
    Checking out journals, newspapers or magazines posting intelligent information about your industry can give you a list of authors and interviewers who understand your space and could be writing in a social sense as well.

Once you’ve complied your list of people influencing your business, hop on social media and see if their presence carries over. Connect with these people now. As your industry matures socially, you can gain from the benefits.


 Once you’ve found your influencers, the next question becomes, “How do you connect with them?”

1. Ask your influencers questions

2. Ask them to guest blog

3. Comment on your influencers’ blog posts

4. Share their content with your social networks

5. Google+1 and like influencer posts

6. Link to their content in your blog posts

7. Ask to cross-post influencer content on your corporate blog

8. Make introductions

9. Ask for introductions

10. Give your influencers a shout out on your social networks

11. Invite your influencers to a Tweetup

12. Invite them to participate in a Google+ hangout or webinar

13. Ask them to provide feedback on your brand or product

14. Make changes based on your influencer feedback

15. Provide feedback on influencer content

16. Reward them with exclusive content or offers

17. Host an event to show them your appreciation

18. Give them a sneak peak of a new product or service

19. Thank them

20. Connect with your influencers on other networks

21. Ask an influencer to be your brand’s spokesperson

22. Invite them to collaborate on campaigns

23. Offer to work together to author or co-author an ebook

24. Ask your influencers to host a Twitter Chat

25. Host an event panel and invite your influencers to participate

26. Do a blog or video interview with an influencer

27. Engage with your influencers as people, not prospects

28. Ask them for advice on brand or industry topics

29. Add your influencers to a Google+ circle and share it with your community

30. Create a Pinterest board with your favorite influencer content

These are a few ways to reach out to and engage with your influencers that can easily be incorporated into your existing social media strategy.

Note: under Federal Trade Commission (FTC) guidelines, any relationship where payment or other compensation is received for an endorsement or testimonial must be fully disclosed.


Organic Search Drives 51% Of Traffic and Social Only 5%

A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).

Traffic Sources:BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry.According to the study, organic search traffic accounted for 73 percent of all traffic to business services site, more than a 20 percent jump from the 51 percent when evaluating organic search across all sites.The business services sector also received the least amount of traffic from display, email and referred compared to the other industries, gaining less than 20 percent of its traffic from the three sources combined.

Web Traffic Sources by Industry:When comparing the ratio of traffic to revenue, things equal out a bit more, with display, email and referred sources capturing a larger share of revenue than organic for the media and entertainment industry.

Revenue Per Traffic Source by Industry: 


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5 reasons to dump your Facebook business pages

Make sure you understand the distinction between business pages and personal pages and Don’t leave Facebook as a user, just close the nearly useless business page or don’t start one in the future.

Mark Zuckerberg, founder and CEO of Facebook
Mark Zuckerberg, founder and CEO of Facebook (Wikipedia)

1. Getting “likes” or fans – on business pages is rare

The reality is, getting page likes is a brutal challenge and it’s the first in a long line of challenges. Until you have page likes, the other challenges below don’t matter.

2. Organic – reach is limited by new Facebook Ad hogging

Facebook has drastically changed the way it displays status updates or “posts” from business pages. This means when a business or brand posts, only 1-2 percent of the fan base will see the post. Facebook decided recently there wasn’t enough space in the news feed for the business pages. They want you to pay to be seen, they are a for-profit business.

3. Sponsoring posts and bogus likes – Facebook has low conversion rates

You can get that post in front of your fans, you just have to shell out some cash. Now I will admit, Facebook advertising has a good return on investment, in my opinion. For a few bucks you can get that post in front of all your fans. They may not click, like or comment, but they will see it. When you do run ads, be prepared to get lots of bogus post likes and new fans who do not live in your market and may not even be real people. By the way, you’ll be paying for both those likes and the new fans.

4. Time – who has the time? (without a tool like Amplified Content Marketing)

You could argue your most valuable commodity is time. If social media is a part of your marketing plan, you’ve got a decision to make: Will you focus your time being a great Facebook friend to your hundreds, maybe thousands of friends on your personal page? Or will you invest that time on a business page? Remember, saying yes to one thing usually means saying no to another. You could work on staying top of mind with all those people you already know, or you could bang your head against the wall with a business page.

5. Perception – Why tarnish your great profile with empty business page?

In this digital world we are often judged and interviewed without ever knowing it. Prospective clients and friends have the opportunity to form a perception of you based exclusively from what they see online. What will their perception of your Facebook business page be? A few 3 fans?


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Benefits Of LinkedIn Publishing

What Is LinkedIn Publishing

Nederlands: Linked In icon

Linked In icon (Photo credit: Wikipedia)

“The time you spend on LinkedIn will make you better at your job today.” This is LinkedIn’s commitment to its members and the purpose behind the new publishing feature. LinkedIn publishing allows users to create, edit, and publish long form content to their networks.

6 Benefits Of LinkedIn Publishing

  1. Published posts become a part of your professional LinkedIn profile, building credibility. (If it’s quality content, but I know you…it would be top notch stuff.)
  2. Published posts are shared with your network, building trust and positioning you as a thought/industry leader.
  3. Published posts have the ability to reach the largest group of professionals ever assembled. The audience is already built-in. Unreal opportunity.
  4. Published posts showcase your expertise to secure new clients, build your network, or find your next career.
  5. Published posts can serve as a blogging platform without any technical set-up or know-how.
  6. Published posts allow others to “follow” you who are not in your network, increasing your influence as your new content then appears directly in their LinkedIn news feeds. (More on this in Part 2)

Publishing Tips

  • Don’t rush to publish content. Make sure the quality is high. Your brand is on the line.
  • Consider the purpose (why am I writing this) and identify who your audience is before writing.
  • Consider writing blog posts elsewhere to develop a voice and stronger writing skills before publishing on LinkedIn. Anonymity can be a gift when first launching.
  • Write the title last and make it super, super catchy. Lots of crappy titles out there, don’t be one of them.
  • Have a publishing plan. Readers crave consistency.
  • Give the gift of a response. Participate in the commenting and conversation of your posts.

LinkedIn Terms

  • Connection: individuals invite other contacts to join their personal network and they accept the “connection” request. (Connections require two-way buy-in much like a Facebook friend request.)
  • Follower: an individual can choose to follow a LinkedIn profile, company page, or content channel to receive updates in their LinkedIn feed. Connections are automatically “followers” if you publish a post. (One-way buy-in like a Twitter “follow” or a Facebook page “like.”)
  • Update: a short status that can include text, links, and images that is shared with your LinkedIn network. Accessed from the LinkedIn “Home” tab. (Much like a tweet or Facebook status.)
  • Publish: new feature that allows LinkedIn users to create, edit, and publish long form content to their networks. Accessed from the LinkedIn “Home” tab by clicking the pencil icon inside the “update” box.
  • Feed: the stream of updates, news, and posts of those in your network or the channels you follow. Accessed from the LinkedIn “Home” tab.
  • Channels: curated topics that you can follow to receive relevant articles in your feed. Topics include: Leadership & Management, Technology, Big Data, Productivity, etc.
  • Pulse: LinkedIn’s content curation tool. Use Pulse to find relevant/popular content and to follow the authors.

Source: 6 Benefits Of LinkedIn Publishing You Can’t Afford To Ignore

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