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Content is the fuel that engages your audience on social media.

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Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. ... Use High-Quality Stock Photography. ... Recycle Your Evergreen Content into Infographics. ... … [Read more...] about Content is the fuel that engages your audience on social media.

9 Things You Can Do to Boost Twitter Performance

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1. Freshen up the bio Treat your twitter profile like a SEO booster. 2. Update the profile picture Tip: The recommended dimensions for a bio image is 400×400 pixels. 3. Create a custom header image Tip: The recommended dimensions for header image is 1500×500 pixels. 4. Organize followers with lists Truthfully, I have not mastered this one yet. It is one of the things I … [Read more...] about 9 Things You Can Do to Boost Twitter Performance

Work Hard to Create Great Content

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Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing … [Read more...] about Work Hard to Create Great Content

How to Initiate a Conversation on LinkedIn

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To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide Value. By … [Read more...] about How to Initiate a Conversation on LinkedIn

Strategies for Boring Brands

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The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not. If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can use to attract attention. Boring brands have the same opportunity … [Read more...] about Strategies for Boring Brands