All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Read more … [Read more...] about How to Maximize Your Influencer Marketing Investment
Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. ... Use High-Quality Stock Photography. ... Recycle Your Evergreen Content into Infographics. ... … [Read more...] about Content is the fuel that engages your audience on social media.
1. Freshen up the bio Treat your twitter profile like a SEO booster. 2. Update the profile picture Tip: The recommended dimensions for a bio image is 400×400 pixels. 3. Create a custom header image Tip: The recommended dimensions for header image is 1500×500 pixels. 4. Organize followers with lists Truthfully, I have not mastered this one yet. It is one of the things I … [Read more...] about 9 Things You Can Do to Boost Twitter Performance
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing … [Read more...] about Work Hard to Create Great Content
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide Value. By … [Read more...] about How to Initiate a Conversation on LinkedIn