Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using … [Read more...]

9 Things You Can Do to Boost Twitter Performance

1. Freshen up the bio Treat your twitter profile like a SEO booster. 2. Update the profile picture Tip: The recommended dimensions for a bio image is 400×400 pixels. 3. Create a custom header image Tip: The recommended dimensions for header … [Read more...]

Work Hard to Create Great Content

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current … [Read more...]

How to Initiate a Conversation on LinkedIn

To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a … [Read more...]

Strategies for Boring Brands

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not. If your brand is one that solves a problem but doesn’t easily spark … [Read more...]

Ways to Engage Your Social Media Influencers

4 Ways to find those who could influence for your brand Talk to your sales side Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key stakeholders within these organizations may be the right … [Read more...]

Organic Search Drives 51% Of Traffic and Social Only 5%

A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down … [Read more...]

5 reasons to dump your Facebook business pages

Make sure you understand the distinction between business pages and personal pages and Don't leave Facebook as a user, just close the nearly useless business page or don’t start one in the future. Mark Zuckerberg, founder and CEO of Facebook … [Read more...]

Reddit adds live blogging feature

Reddit users can now go “live” with comments, what passes for news comments and other assorted features and what passes for information. Reddit made its live blogging feature public last week after testing it for several months in a semi-public … [Read more...]

Benefits Of LinkedIn Publishing

What Is LinkedIn Publishing “The time you spend on LinkedIn will make you better at your job today.” This is LinkedIn’s commitment to its members and the purpose behind the new publishing feature. LinkedIn publishing allows users to create, … [Read more...]