Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

Influencer Marketing: How to Find the Perfect Fit

Influencer Marketing: How to Find the Perfect Fit October 16, 2017 by Louise Myers Leave a Comment Considering influencer marketing? Wondering how to make it work for your business? This infographic has your answers! Influencer marketing is … [Read more...]

Influencer marketing can drive decisions or it can create context

It's October 16th, 2017 and I've fallen deep into a blogging hole. After ten years of creating tons of opportunities by blogging - I have not excuse not to write up a quick post about the things on my mind more or less every day. So I'm going to do … [Read more...]

Tools and Technical Tips for Optimizing your Content Marketing Results

There's no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that's exactly why the competition for first page search engine rankings is now fiercer than ever … [Read more...]

45 Content Marketing Best Practices That Are Actually Myths

Even though content marketing isn't exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is. I want to take each of these content marketing myths on and … [Read more...]

Social media monitor Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, a social media monitoring company has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond Seed stage and was in effect bootstrapped by its founders. The … [Read more...]

8 Genius Examples of Empathetic Content Marketing in Action

Successful content marketing is about creating a connection between your audience and your brand. This doesn't mean just throwing content at your audience. It means truly valued creating content -- content that serves needs and addresses the biggest … [Read more...]

Micro Influencer: A comprehensive Guide to Micro-Influencer Marketing

Micro-influencers have 22.2 times more conversations weekly about recommendations on what to buy when compared to an average consumer Influencers in the 10k-100k follower range offer the best combination of engagement and broad reach 59 percent of … [Read more...]

82 Content Marketing Tools to Make Your Life Easier

Content marketing is hard. One of the reasons it's hard for so many people is the fact that they don't know where to start. If you want to be successful with your content marketing, you'll need a plan. You'll need to have in place. So you start with … [Read more...]

Mastering Real-Time Content Curation with Twitter with Ross Quintana

#TwitterSmarter Chat Recap: 9-28-17 Here's a recap of our fave tweets from this week's informative and insightful chat. We'd love to hear from you! Please feel free to comment below and share your two cents on these questions. Did you miss today's … [Read more...]