Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an ongoing investment of one percent of revenue for digital transformation . It’s an intentional, proactive, radically applied … [Read more...] about Harvard Business Journal’s Power of 1% in Digital Transformation
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Influencer Marketing: How to Find the Perfect Fit
Influencer Marketing: How to Find the Perfect Fit October 16, 2017 by Louise Myers Leave a Comment Considering influencer marketing? Wondering how to make it work for your business? This infographic has your answers! Influencer marketing is nothing new. Consider Air Jordans or any other... Link: Influencer Marketing: How to Find the Perfect Fit via louisem.com … [Read more...] about Influencer Marketing: How to Find the Perfect Fit
Influencer marketing can drive decisions or it can create context
It's October 16th, 2017 and I've fallen deep into a blogging hole. After ten years of creating tons of opportunities by blogging - I have not excuse not to write up a quick post about the things on my mind more or less every day. So I'm going to do that for the next 30 days, through the middle of November. We'll see how that feels. Link: Influencer marketing can drive … [Read more...] about Influencer marketing can drive decisions or it can create context
Tools and Technical Tips for Optimizing your Content Marketing Results
There's no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that's exactly why the competition for first page search engine rankings is now fiercer than ever before. Everybody is producing content to gain targeted traffic and get their brand known! Link: Tools and Technical Tips for … [Read more...] about Tools and Technical Tips for Optimizing your Content Marketing Results
45 Content Marketing Best Practices That Are Actually Myths
Even though content marketing isn't exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is. I want to take each of these content marketing myths on and bust them. Everything from the fact that content marketing is only about blogging to whether or not it's too expensive to … [Read more...] about 45 Content Marketing Best Practices That Are Actually Myths