You’re ready for the world to know what you’re all about. How you're different; approachable, alluring, easy-on-the-eyes. This is your digital strategy, not your dating profile, yet courting a customer is a lot like getting a date, both require effort and contact. We want to attract the right match and have them come back for more. Eventually, pick us as their … [Read more...] about Dating and Digital Strategy
To actually be able to consume the most interesting and important content we come across in a given day, we need a tool to capture it regardless of whether it’s found while in the middle of something at work or scrolling through Twitter on the subway —and trust that we can come back to it in a single place. A place where everything you’ve saved can be perused at your … [Read more...] about The Internet Needs a Save Button – Pocket
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing … [Read more...] about Work Hard to Create Great Content
The more digital our work becomes, the more time spent looking at computer screens. It's not just the brightness of your screen you should be worried about. The Blue light from the screen suppresses the production of melatonin, a hormone that helps us regulate our sleeping cycles. Melatonin helps our bodies know when it's time to fall asleep, but looking at screens … [Read more...] about The Ideal Computer Screen Setup
Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc. This mark-up can be combined with typical HTML properties to define each item type through the use of associated attributes. For example, ‘Person’ has the properties name, url and title – attributes can be applied to HTML tags to … [Read more...] about What is Micro Data?