• Skip to main content
  • Skip to primary sidebar
  • Home
  • News
  • Hot Trends
    • Alltop Sites
    • SEO Tools
    • Text Tools
    • Pearl Trees
  • About
  • Contact

1stOnlineNews

with amplified content marketing

Amplified Content Marketing News
You are here: Home / Content Marketing / Content Marketing Cheat Sheet

Content Marketing Cheat Sheet

January 3, 2016 By Michael Stuart

Six content marketing hacks that could dramatically improve your lead generation and conversion metrics!

 
 
1. Test Headlines and Above-the-Fold Content

Check out the latest studies on Web users’ attention spans. Depending on who you ask, the typical Internet surfer takes anywhere from one to seven seconds to make a final decision about whether to remain on a particular website or navigate away. Basically, your average prospect could decide to leave your website before the homepage is finished loading.

  • Your headlines should be intriguing enough to convince people to keep reading.
  • You should also focus on engaging graphics, images, video, text formatting, and navigation features in each page’s “above the fold” area.

2. Go Long

If you’re announcing a snippet of company news on your blog or touting a limited-time offer in a snappy press release, it’s probably best not to beat around the bush.

  • On the other hand, truly effective content marketing is often fearsomely comprehensive.
  • Nothing conveys authority and subject-matter mastery like a 2,000-word white paper on a particular aspect of your business or trend affecting your industry, particularly if you’re the first thought leader to write at length on the subject.

3. Offer Something of Value

Putting together a major piece of authoritative content – a comprehensive series of case studies or an exhaustive white paper.

  • Then use secondary content, such as shorter blog posts and email marketing blasts, to promote the primary piece of content extensively.
  • Prospects who feel as if you provide them with actionable, valuable intelligence are more likely to become paying customers.

4. Make Sharing Seamless

You want to include sharing buttons for your strongest social platforms.

  • Whereas B2B companies typically feature LinkedIn, Twitter, and Google Plus buttons prominently,
  • B2C firms may have more success with platforms like Facebook, Pinterest, Snapchat, and Instagram.
  • Share your own content, plus relevant curated content from other sources. 

5. Sharpen Your Calls-to-Action

  • Top-notch calls-to-action for each individual piece of content that you produce.
  • This can be useful for segmenting different customer groups into parallel email marketing lists that you can nurture into leads through ongoing email marketing.

6. Don’t Discount Guest Blogging

It’s a valuable SEO tool and critical component of content marketing. Instead of link-building, guest blogging is now primarily used to build authority among target audiences and indirectly drive traffic back to a particular website.

Source: www.business2community.com/content-marketing/6-content-marketing-hacks-a-cheat-sheet-for-marketing-managers-01332086



Filed Under: Content Marketing Tagged With: ads, blog, business, content, content marketing, Conversion, email, Facebook, google, leads, linkedin, marketing, PR, seo, success, website

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

Primary Sidebar

Latest News

Three Ways to Use Google Trends for SEO in Your Content Marketing

Content marketing is like cooking. There are days when you are inspired and creative and deliver the … [Read More...] about Three Ways to Use Google Trends for SEO in Your Content Marketing

26% of U.S. Workers Would Rather Undergo a Root Canal Than Follow This Workplace Policy

Opinions expressed by Entrepreneur contributors are their own. According to a recent … [Read More...] about 26% of U.S. Workers Would Rather Undergo a Root Canal Than Follow This Workplace Policy

Amplified Content Marketing by 1stOnlineTech · Log in