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You are here: Home / Content Marketing / Content Marketing Grows Up: My 2016 Prediction

Content Marketing Grows Up: My 2016 Prediction

December 11, 2015 By Michael Stuart

Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too. It takes a hard look at itself and wonders with a measure of regret: “How did I end up here?” Everyone said Content Marketing had such potential.

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In 2016, Content Marketing tells bigger stories with a braver focus and a bolder voice.
  • Quality Does Matter
  • Your content needs to be ridiculously good for the audience you are trying to reach: It needs to be empathetic, useful, and inspired.

Bigger, Bolder, Braver

  • A bigger story puts your company in the larger context of what people care about.

  • A bolder marketer upends the status quo, telling a story that hits on specific challenges your audience has (but no one else is talking about in the right way for a certain audience).

  • A braver voice is a differentiation in a sea of mediocre content.

You can use your bigger, bolder, braver content to convert more people into your squad, to align them with your company on a level that’s bigger than what you sell or what you do.

Filed Under: Content Marketing Tagged With: content, content marketing, marketing, PR

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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