Content Marketing Is a Multi-Player Game

Some games are easier to learn than others, mastered with just a few rounds of practice. Others require much more of a commitment, a higher level of technical skill and tenacity. Tennis is one of these. Content marketing is another. Combine the two and you get someone like Amy Weisenbach, VP-marketing at Wilson Sporting Goods, who forged the first-ever cross-brand content marketing campaign for her company and is still perfecting the technique.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.