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You are here: Home / Content Marketing / Content marketing is up 300%, but only 5% of it matters

Content marketing is up 300%, but only 5% of it matters

September 28, 2016 By Michael Stuart

When it comes to content marketing, media spend, programmatic ad buying, and other popular marketing tactics, finding good benchmark data can be hard. Announced at AdWeek in New York today, Beckon — the marketing performance data platform — has analyzed over $16 billion in omnichannel marketing spend and performance data to better understand what works, what doesn’and where to invest your budget.

Filed Under: Content Marketing Tagged With: content, content marketing, Data, marketing, PR

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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