When it comes to content marketing, media spend, programmatic ad buying, and other popular marketing tactics, finding good benchmark data can be hard. Announced at AdWeek in New York today, Beckon — the marketing performance data platform — has analyzed over $16 billion in omnichannel marketing spend and performance data to better understand what works, what doesn’and where to invest your budget.
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About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.