Content Marketing For Launching A New Product

Guy Kawasaki shares some of his invaluable advice.

Content Marketing Tips for Launching a New Product

Start building your social media following the moment you decide you’re going to have a product, Guy says it takes at least a year to build a solid following.
Position yourself as an expert in your respective niche by sharing excellent content. The idea behind this is after building a reputation by providing great content you will have earned the right to promote your product when it’s finally done.
Have a product other people want to be affiliated with.
Guy helps almost everyone who asks for help, and they often reciprocate when he needs a favor.
Guy crowd-sources feedback long before the product is finished. There’s always someone smarter out there who can provide feedback to make it better.
Releasing content in the early stages also helps to build evangelists for his products since they feel more personally invested in it.

Note: Guy is a big fan of Google+