Creating Authentic Stories Customers Want to Read

Authentic stories help powerful brands make deep connections with customers.

What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results.


Each woman’s story starts with a compelling moment, illustrating the brand experience.

When using stories as a vehicle for content marketing, take this advice from the Story2 Moments Method®: Stand in front of a mirror, look yourself in the eye, and tell your brand story out loud.

“Once you map the story, you can think of all sorts of ways to describe your current audience’s journeys and how its stories can help your brand connect with new people. Coca-Cola, as part of its truly impressive”Journeys” approach to brand journalism, does this in numerous ways.

8 KPIs Your Content Marketing Measurement Should Include

1. Unique visits:

2. Geography:

3. Mobile readership

4. Bounce rates/time spent

5. Heat maps and click patterns

6. Page views

7. Comment Sentiment

8. Social sharing

The ultimate goal of content marketing is to increase your brand’s reach and bottom line. Thus, the ultimate indicator of success is often the number of leads generated from your content marketing initiatives.

However, by not overlooking these other marketing KPIs along the way to a lead or a sale, you’ll be in much better shape while getting more out of your content!

via 4 Steps to Creating Authentic Stories Your Customers Will Want to Read.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.