Did Facebook Just Destroy Micro-Influencer Marketing?

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts in a recent blog post, it was to highlight their latest feature, which connects marketers to influencers through the social media giant.

Link: Did Facebook Just Destroy Micro-Influencer Marketing?
via tech.co

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.