Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class.
Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom…

Link: Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
via blog.hubspot.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.