Does Influencer Marketing Really Work for B2B Tech?

Influencer marketing is all the rage for consumer-facing brands, but does it work in the high tech sector? It’s a question that has come up in many conversations I’ve had with CMOs over the last few years. If you’ve asked this question, you’re not alone. A report by Altimeter, Influence 2.published in January 2017, revealed that almost half of B2B organizations surveyed are in the experimenting phase of influencer marketing, while more than half of their B2C counterparts have established programs in place.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.