Dove finds the perils of influencer marketing

An MTV-host-turned agency owner, Coltrane Curtis built Team Epiphany by creating promotional content with social stars for brands. But Curtis — who has over 24,000 followers on Instagram — has no interest in becoming an influencer and running endorsement deals himself, especially when a request…

Link: Dove finds the perils of influencer marketing
via digiday.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.