Easy Ways to Improve Your Influencer Marketing ROI

If measuring your influencer marketing ROI still feels like a shot in the dark, you aren’t alone. More than 65% of marketers who have used the strategy cite ROI as one of their biggest challenges. This is partly because the metrics to measure an influencer’s impact have only recently become available, and partly because the value of influencer marketing doesn’t stop at immediate sales, making the full ROI more nuanced than looking for a post-campaign revenue boost.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.