Those struggling with open rates were five times more likely to report a significant decline in revenue growth, while those with growing revenues were more than twice as likely to know what other brands are emailing their subscribers. John Follett, a researcher at Demand Metric, said: “Marketers as a group are finding it increasingly difficult to engage with their audience in a meaningful way, and it’s fascinating to see how technology is helping with that challenge.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.