Evergreen the Essence of Content Marketing

Content marketing is incredibly successful strategy and tactic for your buyers to begin to know you and trust you. To solidify this budding relationship requires fresh, relevant articles or what is called “evergreen.” Can you bring a fresh and yet lasting perspective to what you are sharing? What you don’t want is your marketing efforts to read or sound like the efforts of others or be seasonal as in the “best holiday marketing approach.” Your potential buyers (think ideal customers) have specific wants and needs.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.