Make sure that your content portrays your ability to [portray the problems] of your customers and how [your product solves] the problems. Include landing pages with specific content personalized for each persona.
Audience Personas include Location, Age, Income, Interests, Issues and Spending Habits. Create a niche community around your audience personas using content to attract and keep more customers.
source: www.mishukdas.com/4-expert-content-curation-tips