Influencer marketing is a perfect tool for introducing your brand to a niche segment, encouraging prospective buyers to try your products. However, since it is a relatively new, influencer marketing is a little trickier than other marketing strategies. As new influencers emerge regularly on social media, marketers should be on the look out for influencers in their industry.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.