Fake followers are ruining influencer marketing

With claimed returns of 6.5 times for every dollar spent, influencer marketing is definitely a bet that brands want to place with high stakes. But, is it really legit?
CNN estimates that approximately 83 million Facebook accounts are fake accounts. Twitter is estimated to follow distantly with…

Link: Fake followers are ruining influencer marketing
via thenextweb.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.