Five Keys to Improving Your Influencer Marketing Campaign

The three biggest goals of influencer marketing campaigns are as follows, according to a summer 2016 report by Altimeter: Improve brand advocacy (94%); expand brand awareness (92%); and reach new targeted audiences (88%). They’re all valid goals that’ll complement your efforts to increase the bottom line and further solidify your brand as a mainstay in our digital-centric age, but accomplishing them hasn’t always been easy.

Link: Five Keys to Improving Your Influencer Marketing Campaign
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About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.