Amazon and Google are content curation giants, major media entities that curate other people’s information.
Why Amazon and Google are media entities:
- Publish information tailored to their audience’s specific needs.
- Update information on regular basis, namely continuously.
- Provide multiple points of view.
- Google displays a variety of content from a variety of different sources based on authority.
- Amazon delivers manufacturer information as well as other related content such as photographs, videos and reviews.
- Brand their content in line with their business.
- Distribute information via different channels including house files.
- People turn to Google for answers. Also, Google has YouTube, Google Alerts, Google+ followings and house files across their other products.
- Amazon uses their house file, search and devices to deliver and cross-promote products to their audience and keep them returning.
Google and Amazon are content curation giants because they publish other people’s content:
- Target a specific audience
- Contain good content
- Add real value
- Provide branded context for your information
- Involve a community
- Stick to a schedule
- Credit original content creator
Content curation secrets you can learn from Google and Amazon:
- Leverage the power of other people’s content.
- Use data to provide your audience what they want.
- Incorporate user input and feedback to improve your content offering.
- Watch the competition.
- Adapt to new technologies.
- Build long-term relationships with your audience.
- Socialize your content.
Source: Google Versus Amazon