Has Amazon Popped The Influencer Marketing Bubble?

As 2016 came to an end, it seemed that the “influencer marketing bubble” was close to bursting. With 84% of marketers using the approach to reach their intended consumers, it was evident that nearly every agency, platform or investor was getting in on the game. But as Yogi Berra famously quipped, “Nobody goes there nowadays—it’s too crowded.” As more influencer programs evolved, it became difficult to differentiate between them.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.