Content marketing and PR (public relations) shouldn’t exist in silos. While they live in different marketing categories (owned vs. earned media, inbound vs. traditional), they strive for similar goals and can work together to drive results for your business. Content marketing for PR can boost the effectiveness of both tactics, expanding reach, visibility, and much more.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.