How One-Click Unsubscribes Could Destroy Your Email Marketing

One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in the email. When they get to the landing page, they’re already unsubscribed with no additional effort required on their part, no button to confirm that they meant to do it, etc.

Link: How One-Click Unsubscribes Could Destroy Your Email Marketing
via www.christopherspenn.com

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.