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You are here: Home / Content Marketing / How retailers can use how-to guides for content marketing

How retailers can use how-to guides for content marketing

November 6, 2015 By Michael Stuart

How-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers.

In this post I’ll look at some examples from ecommerce sites and show how effective they can be.

What are how-to guides?

In this context I mean content on retail websites…

Filed Under: Content Marketing Tagged With: content, content marketing, marketing, website, websites

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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