If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.
Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.
Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions.
Sharing other people’s content is a great way to quickly become the recognized expert in your field.
Use Feedly to Find Articles
- Feedly is a great tool for finding timely articles on topics you want to share.
- On Feedly, you can find content and organize it by categories.
Use IFTTT (If This Then That) to Collect Feedly Articles
In order to automate tasks, you create what’s called a recipe. For example, now that you’re set up on Feedly, you can create a recipe that sends new articles to a Google spreadsheet.
- Instead of scanning news sources every day, you can simply download the spreadsheet about once a week and work your way through it, looking for helpful, relevant content to share.
- The beauty of creating the spreadsheet on Google Drive is that you can access it anywhere. If you’re out of the office and have a few moments to spare, you can go through the spreadsheet on your tablet.
Using Feedly and IFTTT together makes it so easy to track content, choose the best articles and share them with your clients and fans.
The combined strength of these apps makes curation easier.