There’s good news and bad news where influencer marketing is concerned. On the one hand, one survey shows that 79 percent of marketing decision makers will spend money on influencer marketing this year, and 43 percent plan to spend more this year than they did in 2017. That’s good news for influencers — or at least for the handful of influencers who can command thousands of dollars for social media posts or video collaborations.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.