How to avoid Shiny Object Syndrome to achieve influencer marketing success

PewDiePie is the latest pitfall in influencer marketing, and many companies are taking note. You can use the recent PewDiePie meltdown to better vet your current and future influencers and avoid “Shiny Object Syndrome”, something that Disney and YouTube are unfortunately learning the hard way. Jack Nicas of The Wall Street Journal noted, “YouTube canceled its top star’s show … over his anti-Semitic jokes, complicating its efforts to court television advertisers while also retaining its edgy video stars.” Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.