45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding insult to injury, millennials represent 82 million of today’s content consumers and together will have $1.4T in spending power by 2020. So how can you get through to this increasingly important audience?
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.