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You are here: Home / Content Marketing / How to Leverage Psychology for Influencer Marketing

How to Leverage Psychology for Influencer Marketing

August 23, 2016 By Michael Stuart

It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology.

Filed Under: Content Marketing Tagged With: ads, brand, marketing, Social Media, website

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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