How to Measure Success in B2B Influencer Marketing

One of the most significant challenges of influencer marketing has been measuring its success. We have previously considered this topic in our eBook, How To Measure Influencer Marketing ROI . In this article, we narrow our focus to target how businesses go about measuring success in B2B…

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.