There is an enormous difference between creating impact and creating buzz. Ultimately, measuring the effect of content marketing is dependent on the purpose, and – fortunately for us marketers – there are enough metrics for whichever objectives we are aiming for. Although content effectiveness…
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About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.