How to Tap Into Influencer Marketing Opportunities

Influencer marketing, or influence marketing, is not a recent practice or a novel concept. Influencer marketing is about focusing your marketing message through specific individuals who have influence over a key market segment you’re looking to target. According to the Houston Chronicle, influencer marketing’s been attracting more attention of late due to the rise of social media networks and the subsequent wider spread of word-of-mouth recommendations.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.