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You are here: Home / Content Marketing / Inbox to Content Marketing Machine

Inbox to Content Marketing Machine

April 5, 2014 By Michael Stuart

All-mailYour inbox can be one a data warehouse of content ideas and information for curation.

Many emails are a few words long. However, the key is that you are creating a lot more content than you realize.

While the content is different than a blog post, you can build a solid writing foundation by practicing and refining your skill.

For example, When responding to a popular customer question, save it as a canned response. And when someone says something nice, put it in a “Testimonials” folder so you can easily access it.

  • Not only do they make you feel good, they’re a perfect nugget of content because they add validation and proof, which helps build trust. (essential to successful content campaigns.)
  • Because they validate who you are, include them in your blog or your email signature.

Read more: How To Turn Your Inbox Nightmare Into Content

Filed Under: Content Marketing, Email Tagged With: blog, email

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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