One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks.
Here are a few ideas to help you increase your production of quality content:
Give your old content a new life
You invested so much time and so many resources, not to mention valuable marketing dollars, into all that content you created. It’s a shame to see it grow old and go to waste. What you may not realize is that a lot of pieces of old content hiding out on your laptop could be once again the talk of the town if you just spend a little time brushing them off and giving them a makeover.
If you’ve done your job right, your customers are talking about your company. Focus on the fans who advocate your brand and chat about your products or services on social media.
Involve your staff in curating content that supports your selling points.
If you’re feeling ambitious and looking to create large amounts of content, you might need to consider other ways to extend your resources.