Increase Content Creation Without Hiring More People

One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks.

Here are a few ideas to help you increase your production of quality content:

Give your old content a new life

You invested so much time and so many resources, not to mention valuable marketing dollars, into all that content you created. It’s a shame to see it grow old and go to waste. What you may not realize is that a lot of pieces of old content hiding out on your laptop could be once again the talk of the town if you just spend a little time brushing them off and giving them a makeover.

User-generated content

If you’ve done your job right, your customers are talking about your company. Focus on the fans who advocate your brand and chat about your products or services on social media.

Content Curation

Involve your staff in curating content that supports your selling points.

curation photo
Photo by stefanomaggi

Outsource it

If you’re feeling ambitious and looking to create large amounts of content, you might need to consider other ways to extend your resources.

Source: How to Increase Content Creation Without Hiring More People

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.