Email marketing is a mainstay of nearly every company’s marketing strategy. It provides an easy and personal way to directly reach out to one’s prospects and consumers, and it boasts high engagement rates relative to other marketing channels. Not only that, as a key revenue driver it often acts as the core of many companies’ demand engines – in fact, a recent study of B2B marketers found that 59% reported that email marketing was their most effective channel for revenue generation.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.