Relationships are everything. To dust off a well-worn (with good reason) adage: it’s not what you know, it’s who you know. Whether the goal is to increase sales, become more popular or reach more prospects, you need to get influencers on board. There’s nothing new about the idea that third party endorsement has a major impact on your market’s perception of your business and propensity to buy.
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About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.