Selling products or services is at the core of almost every small business, but the challenge beyond having a good product or service to sell often lies in figuring out how best to market it. For decades, brands have struggled with the promotional component of their marketing mix — how to best persuade others to buy and use the product or service when price or utility isn’t enough.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.