Influencer marketing: Let’s stop the free-for-all

As influencer marketing moves from a buzzword to a standard part of a marketing plan, the battleground continues over who should own it. And, frankly, it’s getting kind of tiring. Digital agencies, social agencies, media agencies, and public relations agencies all have their own pitches and programs, and many marketers are confused by it all.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.