Influencer Marketing Metrics: Challenges Solved, Part Two

Influencer marketing metrics, also known as KPIs, may not be the most engaging topic, yet, to marketers, they’re important. We’re accountable for measuring the effectiveness of our digital marketing investment. That includes our influencer marketing investment. You can’t manage what you don’t measure, right?

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.