Interacting with influencers has many benefits, including:
- Awareness
- Traffic
- Expert feedback
If you want influencers to share your content, promote your brand and bring up your product in their conversations and presentations, you first have to find them.
Influencers typically share keys traits, including:
- Passion
- Generosity
- Charisma
- Tech-savviness
- Responsibility
- Ambition
- The Power of Persuasion
How to Connect with Influencers
1. Read their books
2. Engage on their blog
3. Interview influencers
4. Guest blog
5. Share their work on social media
6. Meet at conferences
7. Connect people
8. Showcase influencers in your newsletter
9. Buy their info-products
10. Endorse them
Influencer marketing works best when you’re giving before getting, delivering value before expecting anything in return. So, If you employ a mix of the aforementioned strategies, the influencers will soon be returning the favor, sharing your content and recommending your product or service.
Via: www.curata.com/blog/influencer-marketing-10-tips-to-boost-content-roi/