Influencer marketing. What does it mean?

Not all influencers are created equal. Whilst one ‘influencer’ may have millions of followers… if your brand doesn’t speak to that audience, then that person’s position of authority is basically meaningless… it’s the alignment of the influencer to the industry that is the key.If we look at…

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.