Influencer Marketing: What is it and Why Should You be Doing it?

Let’s set the record straight- influencer marketing is not a new concept. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. So, this isn’t the latest marketing craze that you should be jumping on, it is slightly different way of doing things we’ve always done.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.