Influencers Are Big in China, but Influencer Marketing Is Underutilized

Josh SteimleFounder and CEOMWI

Influencers are prevalent in the US, but in China, they’re huge. Influencers in China—or key opinion leaders [KOLs], as they’re known in the market—are a diverse community, representing different age groups and interests. So why aren’t more brands in China…

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.