with amplified content marketing
It’s a mistake I see time and again…
Businesses invest in content marketing without having a clue whether it’s effective or not.
No matter what your goals are, you need some way of quantifying the results of your efforts.
Otherwise, you don’t know if you’re getting a positive or negative return…
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.