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You are here: Home / Content Marketing / Knowing your audience is key to content marketing success

Knowing your audience is key to content marketing success

June 8, 2016 By Michael Stuart

We’ve all been there before, at one time or another. You pour hours and hours of your time into writing a great piece of content, in the hope that it will drive scores of new readers to check out your site and maybe become new customers. Then, for some reason, it falls flat. Few people read it, and even those who do, don’t seem terribly interested in engaging with your business.

Filed Under: Content Marketing Tagged With: business, content, content marketing, marketing, success

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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