What goes into a successful landing pages:
1. Create Landing Pages for the Different Stages of the Sales Cycle
The same offers and content won’t be relevant to all your leads. Consider what someone who just discovered your company would be interested in reading. It probably isn’t the same content that would engage a lead who is closer to making a purchasing decision.
2. Gate Your Most Valuable Content
Want an easy way to generate more leads? Entice prospects with a whitepaper, case study, or eBook and require them to fill out a form to download the content.
3. Personalize
Create content that is centered around your target prospects’ main interests. One of the most important ways to do this is use conversational language rather than being overly formal.
4. A/B Test Everything
If you study your landing pages, you will likely to be able to find areas for improvement.
5. Adjust Your Call to Action
Your CTA needs to clearly tell visitors what’s in it for them.
6. Streamline Forms
Lead-generation forms are one of the most important elements on a landing page, but they can derail your efforts without optimization.
Test different aspects of the form, such as number of fields, placement, wording and the name of the asset for best results.
7. Support Multiple Buyer Preferences
Include links to your blog or other relevant content to support the independent research process.
8. Remove the Navigation Bar
Streamlining the page can keep prospects focused.
9. Use Customer Testimonials
This creates a more personal connection with your brand and builds trust.
10. Organize Your Page for Conversions
All the aspects on the page need to have a clear connection to drive conversions.