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You are here: Home / Content Marketing / Let’s Call Influencer Marketing What It Really Is

Let’s Call Influencer Marketing What It Really Is

August 9, 2016 By Michael Stuart

Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers,…

Filed Under: Content Marketing Tagged With: blog, marketing, PR

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

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